My Role: Graphic Designer
Timeline: 1 Month
Overview
About Project
Rise is a modern café brand rooted in Dubai’s evolving café culture, offering a curated selection of premium bakery items and specialty coffee. Designed with a feminine and minimal aesthetic, the brand emphasizes softness, balance, and understated elegance.
From the visual identity to the product presentation, every detail is crafted to create a serene and elevated experience. Rise is not just a café. It is a space designed for moments of pause, indulgence, and quiet inspiration.
Keywords: Research, Initial draft, Logo Design, Color Psychology, Typography, Mockup
Team: Solo Designers
Process: Agile Methodology
Inspiration Board
The inspiration for Rise started with conversations with the client to understand their vision and goals for the café. These discussions helped gather important details about the brand, the target audience, and the overall feeling the space should create.
How Did the Design Evolve?
The design process involved regular check-ins with the client to share early drafts and explore different directions. In each meeting, multiple logo concepts were presented to gather feedback and understand what worked best.
Although the client requested to see more options, each round helped narrow the direction further. Feedback from every discussion was carefully included in the next set of drafts, allowing the logo to gradually evolve and become more focused with each iteration.
Final Design
